Clare Estate – brand, web, the works.

Clare Estate brand development, communication strategy, and packaging design is certainly a project that included a lot of tastings of delicious produce. 

Established in 1901, and recently acquired by new owners, the property on the edge of Clare township is known for well-established gardens and a  lush olive grove. 

Eric and Melissa had a vision of sharing seasonal produce with the community and beyond, and our challenge was to create a brand that would appeal to consumers looking for local premium produce that is handcrafted in small batches, is seasonal, and explores new methods of food preservation, runs on a low-waste philosophy and honours organic farming principles.

Starting with a blank canvas, we have created a brand, a product labelling system, a complete communication tool kit, and can also confirm that everything tastes as delicious as it looks.