From the garden to your table, in style. Brand development for Clare Estate

Clare Estate brand development, communication strategy, and packaging design is certainly a project that included a lot of tastings of delicious produce. 

Established in 1901, and recently acquired by new owners, the property on the edge of Clare township is known for well established gardens and a  lush olive grove. 

Eric and Melissa had a vision of sharing seasonal produce with the community and beyond, and our challenge was to create a brand that would appeal to consumers looking for local premium produce that is hand crafted in small batches, is seasonal, and explores new methods of food preservation, runs on low waste philosophy and honours organic farming principles.

Starting with a blank canvas, we have created a brand, a product labelling system, a complete communication tool kit, and can also confirm that everything tastes as delicious as it looks.