In one of our first meetings with Reg and Gayle about their new wine label, the request was: “I love motorbikes, so there needs to be motorbike there” (Reg) and “And it also should be stylish and elegant” (Gayle). “And we also love this painting in our house, so can we include that somehow?”
Well, we like a good challenge, so this one was fun.
We got Reg to provide some tyre prints from his favourite motorbike. We then created a shape from it and coloured it in by hand using some colours from the painting. And so the coloured pattern was born. We paired it with a simple brand mark that could be used either on its own or with the pattern, and could be printed, embroidered, used as a stamp, in email signature and anything else that may be needed.
The coloured pattern was first developed for Riesling, and then for Shiraz and Cabernet, keeping the same pattern but using a different colour palette.
Brand with strong style and lots of flexibility.
