Brand | Strategy | Design
Connect with your audience through thoughtfully crafted brands for digital and physical spaces
We help you put your audience first and connect with them through visual communication
Creating your brand
Your brand is not really about you. It is about seeing through your audience’s eyes and understanding their values and motivations. It is about understanding what they are looking for, and what problems they have, so you can solve them.
We ALWAYS start with a conversation, preferably face to face. We want to know what floats your boat and rocks your world. We want to know where you and your customers hang out, and what snacks you choose. All those things matter when building the brand.
By this point, your story is our story too, because from here we know enough to be friends.
p.s. a brand alone can’t make your business. But it can certainly break it.
Purposeful and practical assets you will actually use
Clear assets that make sense
We take all applicable uses into consideration.
So even if you just need a logo now, we want to know what your future looks like, so that your logo works on your business cards now, but also on your future website, merchandise, signage, vehicles, stickers and anything else you need to brand your world.
What you will get
Any of these that you need. We will make some recommendations and you can choose
- Brand guidelines
- Business cards
- Vehicle wrap
- Signage
- Flyers
- Letterheads
- Website
- Email signature
- Presentation folders
- Merchandise
- Super special branded items that we cannot even think of now…
What you will not get
- AI-created brand or assets that are an IP nightmare
- Rushed solutions that feel like “i just wanted to be done with it”
- Work done by remote contractors.
- Stuff that goes against your brand guidelines
- Collateral that does not serve your audience or strategy.
Frequently Answered Questions
Who does the work?
We do, here in our studio in Clare. Or from home if we feel like it. But it is always the same people.
How much does it cost?
Scope determines the budget. A logo alone differs greatly from a full system covering strategy, logo suite, colour palette, typography, imagery direction and guidelines.
Can I bring inspo?
Yes you can, we welcome that! But please, don’t bring AI generated “mockups” – these are a pain and create more problems than they solve.
Are you going to use AI to create my brand?
No.
Why would anyone?
We would use AI to help with market research, iterate concept definitions, and other external tasks. But all creative work is done by real humans.
What if I just need a logo?
We can definitely help.
Do we need strategy before the logo?
Absolutely. You need to know which way you are heading before you embark on a road trip. This is the same.
How long will it take?
It depends. Anything from a couple of weeks to a few months, depending on how clear you are, how big the project is, and how many decision makers are involved (hint – the fewer decision makers, the faster the project).
How many options will I get?
Usually 2-3.
And you will have an opportunity to consider them, pick one, and adjust further. This is the most common process. Occasionally we create just one and it is amazing, other times it can take a few versions and iterations.
As much as possible we try to prevent going in circles or scope creep – in those cases we take a break, chat with you, and adjust the angle of attack. We are all friends here, this now includes you. So we work together to get things done.
