Brand & Label Design for Sawmill Gin

Once or twice in a designer’s lifetime, you come across a project that is this kind of delicious adventure.

The Sawmill Gin creative process was a real journey through history and time.

It required multiple skills on our team’s behalf. There was a vintage style illustration, typography design, production  management, and some real life product performance testing (testing the coasters that act as tasting notes – what were you thinking!!).

In the end, we managed to encapsulate their distilling adventure, their work and travels, their adorable pup Henry (who is now a reluctant friend to our official office dog Franky), into 3 labels that tell their story and still leave some room for  guess work. (Check out their Mr Wriggles – it keeps morphing from one distillation to another)

The range of Sawmill gins is about exploration of botanicals, crafting something very personal, and having a bit of fun with visuals.

The double sided labels invite a moment of surprise and delight, and David and Sophie’s passion for the intricate flavours they’ve crafted, transforms the tasting experience to a new kind of indulgence.

Visit them online

Or in person
88 Saw Mill Rd
Sevenhill, SA 545

Magical feeling seeing the labels early this morning. Thank you so much for working with us on this.

Services provided

Bottle mockup source Freepik