ELC Training – training organisation punching above their weight

The Client

ELC Training is not your ordinary registered training organisation. It was built to solve a problem that Michael French, founder and director of ELC Training, was seeing in the early learning centres he was also running. The new staff were coming in with qualifications but insufficient training, and in the centres themselves, placement students were not getting near enough support.

Working with the most dedicated trainers in the industry, building quality focussed organisation from the ground up is what has recently landed them an award as the Best Small RTO in SA Training Awards, and a finalist in national awards. 

The Project

From the very first conversations, the balance of creative freedom, trust, and clear direction was what helped us to create a visually impactful brand that is going to stay up for a long time. We wanted the logo to be connecting to a wide range of visual cues – from stylised initials of the business, to growth of plants, caring hands, and a little bit of determination and strength. 

The website is an ever evolving piece that connects students and partner centres with ELC Training, as well as businesses seeking First Aid Training. 

As time went, we were also able to adjust the website and collateral (flyers, brochures, post cards, other materials) to the changes in the style trends, without impacting the brand’s identity. 

Favourite lessons

• The ins and outs of early childhood education and care industry – from centre operations to educator training.
• How small operators often punch above their weight without most people knowing it
• That family owned and operated businesses bring consideration and flexibility far beyond industry expectations
• You can have very effective meetings on the golf course, and when Michael is having a few good rounds on his own, most phone conversations will include golf chat (yes, we make friends with everyone)

Visit ELC Training