KT Wines

Kerri Thompson is known to most for the exceptional wine she makes, and the bandana she wears.

Her brand, over 20 years old needed a little love but had to remain recognisable and itself. As it often is with personal, or almost personal brands, one has to get to know the person behind it and craft each layout, change, and solution with a lot of consideration to not only the consumers consuming it, but the sentiment and love shared over the years.

Here is how it went – to start with, we softened the colours and introduced more earthy secondary tones. We then created additional patterns, layouts and shapes that can be used throughout the website, email marketing, social channels, and print. We even explored additional colour options for special occasions, while also preserving the recognisable blue KT dots.

In that time KT had a couple of major milestones – the launch of Howarth – the first wine that she signed with her name, and the 20-year anniversary of working with Peglidis vineyard. For both occasions we created special edition communications, merch, and printed materials. We also brought in some collaborators to create an emotional and warm video story of Kerri Thompson with Bunny and Yvonne Peglidis. (You can check the video story here)