Ripped in 87 – Fashion brand

Ripped in 87 is built on personal love for ripped jeans, 80s and 90s nostalgia and unwavering dedication to Australian made materials. 

Behind the logo

Jess, who originally ripped her own jeans in 87, asked us to create a brand that is versatile, classy, works well in fabrics and embroidery, and won’t age in a great hurry. It had to have the letters or abbreviation in the logo graphic. 

What we created

A strong versatile brand with a wide range of application opportunities, a custom website that does some very cool stuff (have you tried customising your own crew top – so many colours to choose and really a great experience).

We also helped Ripped in 87 with marketing direction, some photography in early days (now they have some amazing fashion photographers working with them), and with an endlessly open door for whatever is needed. 

** Quick note about images below – credit goes to the current photographers working with R87 – we love the imagery and how it is showing our brand work, so definitely wanted to share these amazing snaps taken in an old swimming pool in a rural town. 

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